PKR 26.11 billion, that is the new benchmark in Pakistan cricket. The Pakistan Super League has awarded Walee Technologies exclusive television and live streaming rights in Pakistan for the 2026–2029 cycle, a four-year agreement valued at approximately USD 93 million.
It represents the highest broadcast deal in PSL history and signals the league’s accelerating commercial growth.
Per-Match Value Rises 21% After Expansion To 44 Matches
A key driver behind the surge is the league’s expansion to eight teams. With two additional franchises, the total number of matches will increase from 34 to 44 starting in 2026. Even after adjusting for the expanded schedule, the per-game value has risen from PKR 122 million to PKR 148 million, a 21% increase.
Franchise valuations earlier this year signaled similar momentum. At the January 8 auction in Islamabad, Multan Sultans, now renamed Pindi, were acquired for PKR 2.45 billion per year on a ten-year term. The scale of that agreement reinforced the league’s rising commercial standing in the T20 market.
Calling it the biggest broadcast deal in PSL and Pakistan cricket history, CEO Salman Naseer said the increase in commercial valuations highlights the competition’s growth and credibility as a global league. He added that consolidating television and digital rights within a single structure would enable coordinated platform enhancements and phased innovations during the four-year cycle.
The 2026 edition is scheduled from March 26 to May 3. During that window, it will run alongside the Indian Premier League, which runs from March 28 to May 31.
